Auto industry
Mazda holds its profit target as the new CX-5 lifts sales
Mazda reported record first-half (April–September) net sales of $17.07B (¥2,688.1B), up 20%, and operating income of $375M (¥59.1B), compared with a $342M (¥53.9B) loss a year earlier. It kept its full-year operating income forecast at $953M (¥150B) for the fiscal year ending March 2027, even as it cut its global sales outlook by 27,000 units to 1.297 million. The U.S. outlook went the other way, up 2,000 units to 437,000. Mazda's own forecast bridge now carries about $191M (¥30B) more in sales incentives than it assumed in August, per Mazda. The higher incentive assumption makes support spending worth watching, but it is not a new offer to every dealer.
Sources: Link
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