F&I

CPO appeal holds as shoppers stay confused

Cox Automotive's 2026 certified pre-owned study of 825 in-market shoppers found 57% open to CPO, though CPO accounts for only about 12% of used retail sales, and familiarity slipped to 81% from 87%. Only 31% of new-car shoppers and 27% of used-car shoppers who would consider CPO understand how it differs from a regular used car, while 72% of CPO owners would not go back, per Cox Automotive. Stores may have room to improve results by explaining what certification adds before discussing price.

Possible industry effect: A clear comparison of certified and ordinary used coverage may matter before a payment quote.

Sources: Link